E-commerce
Three dashboards, three different revenue numbers.
The ad platform claims the revenue, the analytics tool disagrees, and the platform admin shows a third figure. Until those reconcile, every budget decision is a guess with a confident tone.
What we see in e-commerce
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Attribution is reported by the parties being graded
Every ad platform counts the same conversion, so the sum of channel-reported revenue exceeds actual revenue, often by half. Budget then moves toward whichever platform claims credit most aggressively.
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Retention is measured as a rate, not as a cohort
A single repeat-purchase percentage hides the fact that one acquisition source produces customers worth three times another. Blended CAC targets then overpay for the wrong traffic.
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The catalog fights the campaigns
Product data good enough for a storefront is not good enough for a feed. Titles, attributes, and inventory signals are wrong in exactly the places that shopping campaigns punish.
What we do about it
- Marketing Paid and lifecycle run against contribution margin rather than platform ROAS, with creative testing structured so results are readable inside a fortnight.
- Integration Server-side events and an order-level warehouse so one revenue number reconciles across platform, analytics, and finance.
- Technology Checkout and PDP performance work aimed at conversion, plus feed management that keeps the catalog usable by shopping channels.
- AI Support triage across pre- and post-purchase questions, product content generation with an editorial gate, and return-rate anomaly alerts by SKU.
Systems we work in
- Shopify Plus
- BigCommerce
- Klaviyo
- Gorgias
- Recharge
- GA4
- BigQuery
This is a list of platforms we have shipped in, not a list of logos. If yours is missing, ask — we will tell you plainly whether we know it.
What it looked like
Anonymized at the client’s request
−22%
blended acquisition cost in one quarter
A direct-to-consumer home goods brand, $40M revenue — Reconciled platform-reported revenue against the order table, then moved budget on contribution margin rather than platform ROAS.
Read the full studyTell us what isn’t shipping.
Thirty minutes, no deck. Bring the thing that’s stuck and we’ll tell you how we’d approach it, whether or not you hire us.
Or email hello@fusionads.ai · Florida, US