Financial services
Growth work that clears compliance the first time.
Marketing in this sector fails on review cycles, not on ideas. When every asset takes three rounds with compliance, the calendar collapses and the team stops proposing anything ambitious.
What we see in financial services
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Compliance is consulted last
Assets are produced, then reviewed, then rewritten. Building the constraint into the brief instead of the review turns three rounds into one and roughly doubles output.
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Record retention is somebody’s inbox
Advertising review, approvals, and published versions live across email threads and shared drives. When an examination arrives, reconstructing what was approved and when becomes a project.
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Personalisation stops at the first name
The systems holding meaningful client context are, correctly, locked down. Without a governed path to segment on that context, campaigns default to the lowest common denominator.
What we do about it
- Marketing Content and demand programs written against the disclosure requirements from the brief onward, with claims substantiation attached to each asset.
- Integration CRM and marketing platform connected under a governed data model, with field-level control over what may be used for segmentation.
- Consulting An audit of the current review workflow, usually producing a shorter approval path that compliance is happier with, not less.
- Technology Approval workflow, versioned asset archive, and retention tooling so an examination is a query rather than an excavation.
Systems we work in
- Salesforce Financial Services Cloud
- nCino
- Redtail
- Orion
- HubSpot
- Smarsh
This is a list of platforms we have shipped in, not a list of logos. If yours is missing, ask — we will tell you plainly whether we know it.
Compliance and constraints
This is a required section for financial services work, not an optional one. We design to these constraints from the brief, and we will tell you before an engagement starts if your review posture and our proposed approach do not fit.
- FINRA Rule 2210 and SEC marketing rule review built into the brief, so review is verification rather than rewriting
- Retention of advertising records with the approval trail attached: who approved, what version, on what date
- Substantiation files kept for every performance claim, testimonial, and endorsement used in a campaign
- Supervisory review workflow with named principals and a documented escalation path
- Segmentation governed at field level, so non-public personal information never reaches a marketing platform
- Vendor and subprocessor list maintained and disclosed, with your compliance team holding approval
Tell us what isn’t shipping.
Thirty minutes, no deck. Bring the thing that’s stuck and we’ll tell you how we’d approach it, whether or not you hire us.
Or email hello@fusionads.ai · Florida, US