Hospitality
Your PMS knows the guest. Your marketing doesn’t.
The property management system holds stay history, spend, and preference. The email platform holds a first name and a booking date. Joining those two is the highest-return integration in hospitality, and it is almost never done.
What we see in hospitality
-
OTA dependence is priced in and never revisited
Commission is treated as fixed cost. Meanwhile the direct channel runs on a booking engine nobody has tested on a phone in two years, and the rate parity rules are enforced against you rather than by you.
-
The PMS and the campaign tools have never been introduced
A guest who spent four nights and used the spa gets the same winback email as someone who booked one discounted night and complained. The data to tell them apart exists; it is just in a system marketing cannot reach.
-
Nobody agrees what a booking is worth
Revenue management, marketing, and ownership each quote a different number for the same stay because ancillary spend, cancellations, and commission land in three separate reports.
What we do about it
- Integration Connect the PMS and booking engine to your CRM so stay history, folio spend, and preferences are available to marketing as segments rather than as a quarterly export.
- Marketing Direct-booking campaigns that quote real ADR against OTA net rate, plus pre-arrival and post-stay lifecycle sequences built on stay behaviour rather than send date.
- Technology A property site and booking flow that survives a mobile connection, with rate and availability read live rather than cached into inaccuracy.
- AI Review triage and drafted responses across the platforms that matter, and forecasting that reads occupancy alongside pace rather than last year’s curve.
Systems we work in
- Opera
- Mews
- Cloudbeds
- SynXis
- SiteMinder
- Revinate
- HubSpot
This is a list of platforms we have shipped in, not a list of logos. If yours is missing, ask — we will tell you plainly whether we know it.
What it looked like
Anonymized at the client’s request
+14%
direct booking share over two quarters
A 210-room Gulf Coast resort — Joined PMS stay history to the campaign platform, then rebuilt pre-arrival and winback on behaviour instead of send date.
Read the full studyTell us what isn’t shipping.
Thirty minutes, no deck. Bring the thing that’s stuck and we’ll tell you how we’d approach it, whether or not you hire us.
Or email hello@fusionads.ai · Florida, US