Retail
Store and online are one customer, not two channels.
When ecommerce and stores are measured separately, they compete. The promotion that lifts online revenue cannibalises the store two streets away, and both teams report a win.
What we see in retail
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The same customer counts as two people
POS knows a loyalty number, ecommerce knows an email, and nothing joins them. Lifetime value is understated for exactly the best customers, who buy in both places.
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Inventory truth arrives a day late
Overnight syncs mean a product is advertised as available after it sold out in store, or held back from a campaign while sitting in a stockroom. Both are margin.
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Attribution stops at the door
Online spend that drives a store visit is invisible, so the channel that actually works gets defunded in favour of the one that reports cleanly.
What we do about it
- Integration POS, ecommerce, and ERP joined on a canonical customer and product model, with near-real-time inventory rather than an overnight file.
- Marketing Campaigns measured on total revenue with store visits included, plus local campaigns per location that respect actual stock.
- Technology Store locator, buy-online-pick-up-in-store, and endless-aisle flows that read live inventory instead of a nightly snapshot.
- AI Demand forecasting per location and per SKU, plus markdown timing recommendations reviewed by a merchandiser before they take effect.
Systems we work in
- Lightspeed
- Square
- NetSuite
- Shopify POS
- Klaviyo
- Snowflake
This is a list of platforms we have shipped in, not a list of logos. If yours is missing, ask — we will tell you plainly whether we know it.
Tell us what isn’t shipping.
Thirty minutes, no deck. Bring the thing that’s stuck and we’ll tell you how we’d approach it, whether or not you hire us.
Or email hello@fusionads.ai · Florida, US