Marketing
Campaigns that ship, with the numbers attached.
The reporting is not a deliverable we add at the end. It is built first, so that every campaign we launch already has the measurement wired before a dollar moves.
What’s included
Concrete deliverables, not capability statements. Anything not on this list is out of scope until we agree otherwise in writing.
- Positioning and messaging work, tested against real buyer language from sales calls
- Paid media across search, paid social, and retargeting, with budget held at your account level
- Lifecycle email and SMS: onboarding, nurture, winback, and the segmentation underneath
- SEO: technical, content, and the internal linking most programs skip
- Content production on a published calendar, with a named owner per piece
- Attribution wired to your CRM so the channel report and the revenue report agree
- A monthly readout against the numbers agreed at the start, including the misses
Scope, and how we price it
Every engagement is scoped and quoted before any build starts. The Map phase produces a ranked list of what to do; the Plan phase turns the part you approve into a fixed scope, a fixed number, and named owners. You see the figure before you commit to the work it pays for.
We do not quote from a rate card, because the same service costs very different amounts depending on how much of your stack already works. What we will do on a first call is tell you the rough order of magnitude, so nobody spends a second call finding out we are the wrong size for each other.
You can stop after Map or after Plan. Both are complete deliverables, priced on their own, and useful even if the build goes to someone else.
How we do it
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Map
We read the last four quarters of performance, listen to recorded sales calls, and pull the actual language buyers use. We find where spend and revenue stop agreeing. Two weeks.
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Plan
Channel mix, budget, creative direction, and the measurement plan, all in one document with owners. We name the number each channel is accountable for. One week.
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Build
Tracking goes in first, then creative, then spend. Campaigns launch in two-week increments so a bad assumption costs one increment, not one quarter.
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Run
Monthly operation against the agreed numbers, with a rolling backlog you can reprioritise. We report the tests that failed alongside the ones that worked.
A recent example
Hospitality
+14%
direct booking share over two quarters
A 210-room Gulf Coast resort — Joined PMS stay history to the campaign platform, then rebuilt pre-arrival and winback on behaviour instead of send date.
Read the full studyWhat we need from you
- Admin access to ad accounts, analytics, CRM, and email platform
- A marketing owner who can approve creative inside three business days
- Access to four or five recorded sales calls, or the ability to sit in on new ones
- Roughly four hours per week from your side once the program is running
Questions we get asked
Do you hold our ad budget?
No. Media spend sits in your accounts on your card. We are named users. If we part ways you keep the account, the history, and the audiences.
Is there a minimum commitment?
Ninety days, because a shorter window measures noise. After that it is month to month with thirty days notice.
Who writes the content?
Our team, with a subject-matter interview from your side for anything technical. We do not publish AI-drafted content under your name without a human rewrite and your review.
What happens if the numbers do not move?
We say so in the monthly readout with the data, and we bring a revised hypothesis. If three months pass with no movement and no plausible explanation, we will tell you the program is not working before you have to ask.
Can you work alongside our in-house team?
Usually. We are most useful when the in-house team owns brand and we own demand and the plumbing, or the reverse. Both sides need a named owner or the work stalls.
Marketing in your industry
- Hospitality Direct-booking campaigns that quote real ADR against OTA net rate, plus pre-arrival and post-stay lifecycle sequences built on stay behaviour rather than send date.
- E-commerce Paid and lifecycle run against contribution margin rather than platform ROAS, with creative testing structured so results are readable inside a fortnight.
- Financial services Content and demand programs written against the disclosure requirements from the brief onward, with claims substantiation attached to each asset.
- Healthcare Service-line campaigns measured on scheduled appointments rather than form fills, with creative that clears clinical review.
- Retail Campaigns measured on total revenue with store visits included, plus local campaigns per location that respect actual stock.
Tell us what isn’t shipping.
Thirty minutes, no deck. Bring the thing that’s stuck and we’ll tell you how we’d approach it, whether or not you hire us.
Or email hello@fusionads.ai · Florida, US