Technology

The build, and the plumbing under the build.

A site is the visible ten per cent. The reason most rebuilds disappoint is that the data layer beneath them was never rebuilt, so the new site reports the same unreliable numbers as the old one.

What’s included

Concrete deliverables, not capability statements. Anything not on this list is out of scope until we agree otherwise in writing.

  • Marketing sites and landing systems, statically rendered, with a CMS your team can actually use
  • Customer and partner portals with authentication, roles, and an audit trail
  • CRM implementation or rescue: objects, lifecycle stages, and the automation between them
  • Analytics and event tracking specified in a document before any code is written
  • A data warehouse and modelled reporting layer when the reporting question spans systems
  • Automation of the manual handoffs your team currently does in spreadsheets
  • Full source handover, documentation, and a runbook. No proprietary lock-in.

Scope, and how we price it

Every engagement is scoped and quoted before any build starts. The Map phase produces a ranked list of what to do; the Plan phase turns the part you approve into a fixed scope, a fixed number, and named owners. You see the figure before you commit to the work it pays for.

We do not quote from a rate card, because the same service costs very different amounts depending on how much of your stack already works. What we will do on a first call is tell you the rough order of magnitude, so nobody spends a second call finding out we are the wrong size for each other.

You can stop after Map or after Plan. Both are complete deliverables, priced on their own, and useful even if the build goes to someone else.

How we do it

  1. Map

    We document the current systems, the data that moves between them, and the manual steps holding it together. We find the integrations that exist only because someone exports a CSV every Monday.

  2. Plan

    Architecture, sequence, and budget, with the build split into two-week increments. Each increment has an acceptance criterion written before it starts.

  3. Build

    Working software every two weeks in a staging environment you can click through. Tracking and documentation are written as part of each increment, not deferred to the end.

  4. Run

    We operate, monitor, and extend what we built, or we hand it to your team with a runbook and two weeks of paired support. Your choice, decided at the start.

A recent example

Healthcare

−31%

cost per scheduled appointment

A multi-site specialty medical practice — Removed PHI from the tracking layer, then rebuilt intake so a patient could schedule without a phone call.

Read the full study

What we need from you

  • A technical contact who can grant environment and DNS access
  • A decision-maker for scope questions, available inside two business days
  • Content and brand assets, or approval for us to produce them
  • Roughly four hours per week from your side, more during the two acceptance windows

Questions we get asked

Do we own the code?

Yes, from the first commit. Work happens in a repository you own or that transfers to you at close, with documentation and a runbook.

What stack do you build in?

Astro or Next.js for sites, Postgres, TypeScript across the board, and whatever your CRM already is. We do not migrate a working CRM to satisfy a preference.

Can you take over a half-finished project?

Sometimes. We do a paid one-week assessment of the codebase first and tell you honestly whether continuing costs less than restarting. About half the time it does not.

Who maintains it after launch?

Either us on a monthly agreement or your team with the runbook. We do not make handover deliberately difficult so you have to stay.

How do you handle security?

Dependency scanning in CI, no secrets in source, least-privilege access, and a documented review before anything touches production. For regulated work, see the compliance section on the relevant industry page.

Tell us what isn’t shipping.

Thirty minutes, no deck. Bring the thing that’s stuck and we’ll tell you how we’d approach it, whether or not you hire us.

Or email hello@fusionads.ai · Florida, US